Media practitioners today are faced with huge challenges when it comes to advertising. Media is thrown at us more and more as technology increases our access to it. How can we persuade our audience to engage with our ad? How can we use our ads to expand our audience? The…

The sharing and gathering of news have evolved immensely. Everyone can read, share and discuss news in seconds with social media. This also means that we are exposed to news that might not be as credible as other sources. When looking for information or reading news articles, we have to…

While reading about the Hypodermic Needle/ Magic Bullet Theory, I struggled to relate it to the media landscape as we know it today. The dramatics of assuming the media’s message is a “bullet fired from the ‘media gun’ into the viewer’s ‘head’ made it sound more like the propaganda from…

Introduction Promoting a new film has changed drastically over the last decade. Marketing, in general, has shifted to make social media marketing a more centralized part of all marketing plans. It has become even more important to have a strong, targeted social media marketing campaign in place for in-theater movie releases…

I’ve written a lot about the Walt Disney Company’s and Disney Parks & Resorts’ social media presence. While Disney has accounts on all of the most popular social media platforms, Disney still struggles to establish a relatable personality for its social audience. I have to admit, Disney Parks has been…

Anyone hired by Disney Parks and Resorts knows the importance of Disney’s stellar reputation. Disney is known for providing above and beyond guest service in all parks and resorts worldwide. Being such a huge, household name, Disney relies on its strong code of ethics to keep its highly regarded reputation. …

Netflix’s documentary, The Social Dilemma, comments on social media’s dangerous impact on society. Social media started off as a tool for communicating with friends, family, and even celebrities, but it has evolved into something completely different. While many people still believe that they use social platforms for this purpose, the…

Influencer Marketing is growing to be an essential part of a brand’s social media strategy. Brands saturate our newsfeeds and timelines with witty one-liners, engaging short videos, and good-quality photos. Some posts boast about the brand, while other posts strive to relate to their audience. Brands aim to gain the…

The rise of social media has allowed platforms of all different kinds to surface. Surely, most people are familiar with platforms like Facebook, Instagram, Twitter, and Snapchat. On each of these platforms, users can find like-minded people in groups, lists, or using hashtags and tagging brands. But for some communities…